About Us
Cardinal Point Revenue Services is the brainchild of two industry insiders with one simple mission: Find every dollar your property can potentially earn.
Our primary objective is to optimize every possible revenue opportunity your property can generate. Whether it's a comprehensive strategy overhaul or pinpointing solutions for your best-performing markets, Cardinal Point offers a singular approach to elevate your portfolio's revenues.
Navigating the challenging landscape of achieving your fair share in the market is a universal struggle in the industry. Cardinal Point addresses the "WHY" behind this struggle, presenting a definitive solution to achieve your immediate and long-term goals. Our in-house developed, easy-to-read reporting system grants you in-depth insights and access to industry-leading minds.
Implementing our user-friendly, personalized strategies ensures a rapid realization of increased revenues and market share for your business. Trust Cardinal Point to be your partner in propelling your investment to new heights.
Meet Your Managing Partners
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A staple in the Central Pennsylvania market, Beth Wakefield was a selling machine before realizing her knack for larger scale strategy. After becoming a revenue manager, Beth spent her time mastering hotel brand systems, learning crucial markets, and creating relationships to help optimize the revenues at her hotels. As markets change and economic conditions shift, Beth easily adapts and suggests new and creative ideas to shift market share. Remembering her roots, Beth uses her wisdom of group booking patterns and negotiating tactics to guide properties in the right direction.
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Beginning as a night auditor, Christopher Snyder’s career kicked into high gear and he became one of the youngest General Managers on the East Coast. Of course, he did not stop there. Finally realized, Chris’ passion for revenue management flourished, always looking for ways to beat the hotel’s budget goals. After being awarded the position of General Manager for several hotels, he began a comprehensive study in Hilton, Marriott, IHG and Choice revenue management systems. Chris focused his efforts on strategies to outwit the competition and drive results for his portfolio.
Having mastered the systems Chris decided that it was time to build a team of revenue managers and service a portfolio of hotels for a top 10 hotel company. While overseeing a portfolio of over 70 hotels his team of 8 revenue managers, support staff, and tour and travel specialists laid the base business for varying markets and realized the largest market share increase in company history.